Here at Flat12, we live by a simple premise. “We believe in ourselves and we believe in you.” When you walk into the brewery, you’ll see this posted. What that means is we believe in helping others and sharing what we know and love with each other. We call this notion ‘Hopstar Karma’. Think ‘Pay it Forward’.
Hopefully by being interested in Hopstardom, you (will) love our beer (since we can’t sell it to you until this fall) and hopefully, we can earn a little Flat12 love from you..but first, we'd like to give a little love to you.
You see, our approach to marketing is really very simple.
You + The Beer = The Flat12 Brand
That’s it! Thanks and enjoy the beer! Remember, Flat12 is your brand. You own it.
Love the beer, trust in each other.